We turned Voltarol’s London Marathon partnership into a cultural moment with commercial impact, supporting 17.6% retail value growth and 22.8% volume growth in Tesco.

Built around the rallying cry DO THE VOLT!, the experience turned Mile 21’s iconic Rainbow Row into a spectacular celebration of movement

A giant boombox, live DJ, dancers and an instantly recognisable pose inspiring runners and supporters to join in moved Voltarol from clinical remedy to cultural icon.