We launched Sensodyne Clinical White with a premium campaign that smashed all KPIs. Beginning with bespoke retail activations across Boots, Tesco, Sainsbury’s and Morrisons, we made the product’s promise of two shades whiter clear and impossible to miss.

The successful retail launch expanded into high-impact OOH, with illuminated special-build billboards and a digital takeover of Oxford Circus station heroing the distinctive tube.