We helped Krispy Kreme turn overlooked cabinets into irresistible reasons to buy.

Our 12-point Shopper Marketing Playbook and bold, always-on campaign system made the brand easier to spot, quicker to shop and harder to resist.

This guide to shopper excellence helped create a set of guidelines to result in capturing impulse purchases wherever the cabinet sits. Built for UK supermarkets and now adopted by the global team, it gives Krispy Kreme a repeatable approach to driving retail growth.

Once our comms had been rolled-out across Asda, Morrisons, Sainsburys and Tesco, across a combined number of 1364 cabinets, meaning a huge 23.5 million shoppers could be tempted to indulge in a Krispy Kreme doughnut on a weekly basis.